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Can Tiger and Michelle Turn The Tides of The Golf Industry? - Great Golf Deals Blog




Golf needs a shot in the arm and Tiger and Michelle may just be what's needed to start the turn-around.



Everywhere you turn you hear horror stories on how the golf industry is on a decline.  Here are some stats that show the industry is in challenging times:

  • The US golfer base has been declining at a rate of roughly 2%/yr since 2002. We’ve lost over 7M golfers from the apex when we threatened 30M US golfers.  
  • In 2013 golf lost 1M golfers net versus 2012
  • Annual rounds demand at the national level has also been declining roughly 1.5%/yr since 2000
  • Equipment sales in the US are 9% below the 2007 benchmark and the compounded annual growth rate for this period is -2% 
  • The golf industry is estimated at $70B  but that is down from a high of $76B in 2000
  • Masters 2014 TV ratings were the lowest since 1957
  • Final round US Open TV ratings were down 46% from last year
Now before we start preparing the death-bed for golf, lets put into perspective that golf during the heydays was a huge bubble.  Like most bubbles, they grow and eventually burst and usually level off to more realistic levels. That is where we are today - in a correction period.  There will always be core group of golfers that will play the game no matter what but what we are missing is the new golfers that take up the game.

What moved new golfers into the game in the past was the excitement generated while watching dominant players like Tiger play on TV.  Just last week at the Women's US Open, the TV ratings for Michelle Wie's victory were up 92% from last year's numbers.  

Tiger's announcement that he would play in this week's PGA Tournament made headline news and his first round coverage on Thursday drew just as much interest as the USA vs Germany World Cup game.

I am not saying that Tiger Woods and Michelle Wie alone will save the game of golf.  It is just one component of an entire mix that will make the game more interesting and hopefully draw more people to the game. 


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